Wearable technology: The future?

To be honest, when I first heard of wearable technology I thought it related more to the 3D cube printer made by Ekocycle and creatively led by international superstar Will.I.Am. This innovative piece of technology prints everything from edible chocolate, to potential homes in the future, and can currently sources its materials partly from recycled plastic bottles. This is what I thought of when wearable technology was mentioned.

However, I have quickly realised that what Google are trying to do is to take wearable technology to the next level and provide us with information on the move. This video came out of Google’s I/O conference yesterday.

I’m not sure how  I feel about being so reliant on technology. I find it a challenge to stay on top and pick up a real book from time to time, instead of staring at a screen or my much loved kindle. Plus, what happens when technology can’t be relied on. Perhaps my biggest grind about the way technology is going is that it would aid to the dumbing down of people’s mind. I read an article a while back that suggested the younger generation would no longer go to the traditional libraries to get information they need to learn, but instead turn to Google and research showed they were less bothered about remembering information that they could easily access from Google at any time. Whilst I am huge fan of technology, and the innovation it provides, I still feel there needs to be consciously aware of the control it can have over our lives and be sure we have the right balance.

I am notorious for being on my phone (usually on social platforms) most of the time. However, sometimes I feel bad that I can take a half an hour journey in London without ever really looking up (except to cross the road, of course).

Take a look and Google’s latest video below, and let me know your thoughts in the comment section below.

Advertisements

What’s so hot about You Tube?

Why are people choosing to watch a guy play a game through you tube? Some say it’s just trend, but I don’t think human interaction can be labelled as a trend? Really?

Isn’t it just simple people hanging out with people? I’m not that old, but I remember the day before we switched to dig, and as a kid I was often found in rooms playing school, or some kind of game with my friends. The opportunity that the digital offers for everyone is massive, and could this just be a wave in interaction as more and more people learning to navigate their way around the social web?

Two young kids from Wales (by the sounds of it) met over social media, after one friend shared a video post of the other band member singing. The pair got talking, and the result was they formed Bars & Melody. They pair ended up auditioning for this year’s Britan’s Got Talent, and won the hearts of the viewing public including Simon Cowell who gave the duo a free pass to the live finals by pressing his Golden Buzzer.

XO

 

“Be careful what you share, it shows what you care.”

The new age of digital: You Tube, Vlogger, and TV collaboration

I have so many new content ideas flowing through my brain right now that I thought it best to share it all with you! Yes, I know it’s been a while since I last posted much on line (other than via my own social networking channels), but I’ve been off living in the adventure of London and experiencing all it’s beautiful up’s and down’s. Anyhoo, cracking on, I wanted to bring to your attention two of the sweetest country voices I know. This Canadian duo rose to fame via through You Tube in October 2012, off the back of the youngest girl (Maisy) auditioning for a part in an American Musical drama television series. To cut a long story short, part of the plan to get these girls visa’s to work in the USA included capitalising on their musical abilities, so through posting some of their duet covers, including Robyn’s “Call Your Girlfriend” on You Tube, which went viral overnight and clocking up millions of views (not without some paid support, I would imagine) that finally got them the approval stamp they needed from US authorities that would allow them to take part in the show that is said to be  more famous for its musical talent, than the show itself. (Personally I disagree, I  love the show for both elements). Check out one of my favourite covers from them below:

The show had done really well, and even bagged commissioning for a third season off the back of marketing their musical talents, and touting the shows stars out to preform live at iconic country auditoriums like The Grand Old Oply. I think there are two take away keys from this story:

1. We can see some really budding opportunity for TV programmes to grow outside the normal square inch TV screen, without needing a large budget or even a large screening audience. Of course, this won’t work for every format of TV, but there are ways this could work across the board.

2. There really is a rise in collaboration between brands, and vloggers. Interestingly, this examples tracks back to 2012 when Michael Kors invited the musical set to FNO ‘Fashions biggest party of the year’ The pair couldn’t make it and recorded this video for them instead, which Mr Kors posted on their You Tube video titling the the video #MKFNO

Were Michael Kors trying to capitalise on the coattails of this pairs you tube stardom? Was it a genuine invite? Who knows, it was probably both; but in the world of digital today, we are noticing and talking about the rising trend of vloggers (a.k.a video bloggers) and like the marketers we are, Global brands like Nike, Ford, Kelloggs Curiously Cinnamon, and most recently British Airways have jumped on this band wagon; with many more beginning to look for ways to tap into the channels of high flying bloggers/vloggers. Do you have a large audience sitting watching you play your video game, or listen to your wild and crazy ideas? Could your blog/vlog be next?

XO

 

This is my digital insight blog to the world of brand marketing and the social web.

Pepsi #LiveForNow

Pepsi Max created a bus shelter ad that made it seem like crazy events were happening in the street. The campaign falls under their #LiveForNowhashtag, which I think is awesome brand awareness piece of content. This kind of idea could work well across a number of brands. It’ll be interesting to see if any follow suit. Have you seen anything similar? Let me know by commenting below.