After hearing that EE set up a mobile recharge station at Glastonbury, I just had to blog about it. EE are great at coming up with smart content ideas, but this move was what I think a great example of native marketing offline. It’s festival season, and one of the biggest challenges that every smartphone owner AND festival attendees face is the declining stamina of battery power with the increase of content consumption taking place on our phones (often on the move).
From doing a simple organic search on Twitter, you will see how successful and useful this station became. When you’ve not washed in days, you’re lost because you were completely legless and ended up on some random section of the festival, or just simply adrift from your festival friends; this would have been one major life saver!
Wondering what native marketing is? Check out this article from The Guardian.