A free Twix. Really?

Ok so for anyone who follows me on Instagram will know that I have a bee in my bonnet about Twix and their 1 in 6 chance competition, to win a free Twix?!?! Seriously? In the age where we are giving away free ipads, does a free Twix stand up to much? I can’t get enjoy free Galaxy chocolate, Pepsi, and Maryland cookies; not to mention the new Dairy Milk Ritz bars handed out to me by companies hoping to get me hooked onto their product.

So it leads me to my next thought. Have you noticed how many companies are giving away free or additional benefits with their product. Even a cat company, is trying to be creative in their latest marketing campaign, by throwing in a “specially designed feeding bowl” that’s apparently whisker friendly. …it’s really just a bowl though. If I can see past the sea of freebies going around, to see them as creative ways to get consumer by in, then you must know that others can see it to. With so many options to choose from everyday, why the hell would a 1 in 6 chance of wining a free Twix entice me to buy another Twix? …I just bought one?

It’s not really visible to be MIA from social platforms such as Twitter either. Come one you could do so much more! Let’s get creative Twix!

…Think I’ll just go with the Dairy Milk in the meantime. #Justsaying

20140326-101705.jpg

Alternative Christmas Ads to watch

When it comes to Christmas ads, I usually wait in anticipation for Coke’s #holidaysarecoming jingle, which is more of a standard tradition these days. Personally, John Lewis only came onto my radar during Christmas 2012, however; this year it would seem a few more brands are jumping on the viral video bandwagon. Here are a few alternative Christmas ads that I think are doing well in the bid for our attention.

1. KFC – The Taste That Unites

 

2. Morrisons – It’s Christmas

 

Could Coke and John Lewis be in for some serious competition in the future? I have a feeling the they just might…

Christmas fever

1424517_10151790701616299_276991158_n

This beautiful window display was spotted near Tottenham Court Road, yesterday; It’s owned by Paperchase, and I have to say I love it! It’s bright, fun and perfect for the innovative, design-led stationary company. They seem to have a good handle on their social media presence. I love their friendly tone on Twitter, and fab new festive Facebook cover.

1393703_10151792588666299_1246707903_n

It also has a beautiful resemblance to this next item of clothing on my shopping list, but that’s for a different blog. 😉

20131119-123507.jpg

I’m off to watch Arthur Christmas, and coo at the cuteness of Bryony the elf. Here’s one of my favourite clips from the movie, just for fun.

 

What’s up with Wasabi?

I had never heard of Wasabi until I arrived in London. Being a fan of katsu curry; I’ve only ever experienced Wagamama’s version. I was excited to discover that this dish of pure delight could be packaged in a tub and taken out of a restaurant setting – ok, perhaps this mind blowing revelation is specific to me.

My first experience in Tottenham Court Road was a pleasant one. My second in Kings Cross station, equally as good. However, my third and long awaited experience in Hammersmith was severely disappointing. My original conclusion that this was a place that served good food, great service, and at a reasonable price had been distorted by the new square packaging, which boasted a lump of crunchy cabbage, and a mix of katsu chicken and chicken pieces that tasted more like chicken curry than my order of choice.

Whilst the concept of this place may be good, in my opinion, the delivery needs some work. Whatever happened to service with a smile?

20131007-164426.jpg

Drawing a social media conclusion.

Whilst the team obviously know how to run Twitter and engage with their community. It looks like this brand is fresh to social media, with no Facebook page and a grand total of tweets totalling 135. I don’t understand why they wouldn’t have Facebook up and running either as it’s clear they have a larger community brewing there than on Twitter. If you’re in the food industry Facebook should be your first port of call – stats have shown most facebookers like to snap and share photos of their food, with their friends, more than anything else.

You might want to consider putting those little social media icons on your website too, so that people can find you. I had to search through four different Wasabi’s Facebook to find you.

Build a friend, engage with fans

I think businesses should invest in building friends, rather than fans…

Granted its better to have a fan, rather than a consumer – from a brand loyally perspective. However, a fan is just as loose as the next consumer. They may like your page, but that doesn’t come with a lifetime guarantee, or even a sale.

Fans come and go; things change. I have been a fan of many retail stores in my life, but as I grow my style continues to change and develop – of course that doesn’t mean that we shouldn’t appreciate and engage with them.

By building a friend, brands will have the opportunity to reach beyond themselves and even their friend. I believe it is all in the approach. How you set yourself up online, across social media, and the tone of voice you adopt across your networks will be key to performance. Who you put in charge of this area matters. To have someone who knows how to tweet is ok, but to have someone who can understanding the heart of your business and how to communicate effectively to different kind of friends is even more important.

Starbucks campaign to personalise the customer experience and improve customer service was a great idea, and made a great splash in the world of business marketing. I have to wonder though if the great idea has lost some wind as its employees give up on getting even the simplest of names right.

See below for the latest misspelling of my name, even after I spelt it out loud for the lovely girl. After working with a prestigious car brand recently, where I helped manage their Facebook and Twitter community, I am slightly disappointed at the lack of response from StarbucksUK. If you want to be my friend Starbucks, I suggest you pick up on the service you provide. I may still buy your coffee, but how long for remains to be seen.

My tip: Build a business that lasts, by building friends, and engaging with fans.

20131001-175655.jpg

H&M oozes confidence in new store

20130928-185122.jpg

There is a new H&M store opening in Hammersmith next month. I’ve been walking past this place for a few month now and tonight it would seem the boards have been removed. I couldn’t help, but document the brands boldness (see pic above) in letting the world know they have arrived in this neck of the woods, with the tag line; “Your new favourite store…”

I’m not convinced pushing yourself onto consumers is the best way to go about things, but I do appreciate their confidence.

However, from a social aspect I don’t like the way you run twitter and more importantly drive customers to your web page with a telephone number, or email option.

As a community manager I notice most of our complaints on twitter came from frustrated customers who couldn’t get through on the phone. The longer they are kept waiting the more frustrating this can be, and if you are driving your social savvy consumers to a telephone number, then I’m sorry but you’re missing the point. What’s the point in having a separate customer service feed if you do nothing, but give them a number? Seems a bit wasteful to me… I do like your store though. Only question is will that be enough in a few years time?