Two social channels you must be on in 2015

1. Vine

After deleting my account in back in 2013, I have to thank Vine Celebrity Nash Gier and his cute little sister Sky Lynn for re-introducing me to Vine last month. It wasn’t really grabbing my attention back then, but since rediscovering my passion for film and video content in particular I have fallen in love once again.

It’s so much fun, and make you can make your own mini films. The app allows you to hit pause at any time, which gives flexibility in shooting over a longer period of time, location, or with various groups of people. It’s pretty impressive, and as some may call it the modern film. The rise of digital media has challenged generations ability to focus for any length of time. You have to be creative with this channel, and only get 6 seconds to dazzle your audience, but if it’s right for you’re audience and you do it right like Ford, then you’re sure to reap great benefits (providing you sow valuable content).

Here’s one I made earlier:

Now I’m not sure if I like it more than You Tube, (I’ve recently started posting some videos on the 2nd largest search engine last month), but I highly recommend it as a strategic component in your social media strategy for 2015. Last year I mentioned that video was huge, and this year fast and shareable video content is even bigger.

2. Instagram

I feel like this is the one that flew under the radar. I am obsessed with this channel, and despite some concerned post Facebook take over, I feel they have kept true to the apps original feel and function without running over it with a Facebook stamp and like button. I use my Instagram like a diary of moments and captures that I love to refer to as Kodak moments. It’s the perfect balance between the old and the new. I used to own a Polaroid camera, and loved taking instant snaps of random trees’s birthday cake, and pretty much anything I could point and snap.

I’ve just recently upgraded to a DSLR, which is awesome – I feel all professional holding it; but I don’t pretend to be an expert. If you look at my Instagram you’ll see lots of food, and outdoor pics mostly.

As a business it’s a great way to show personality and engage with the consumer if you are a visual product or service. Ford have done a great job in keeping their Instagram content unique and a one off. It may take a little more work doing things this way, but it will be an investment worth having. Don’t be afraid to be normal. Use the filters, do all the things you would do if posting on your own social media channels.

When I say do ‘all’ things, this is assuming you keep a somewhat professional approach to posting on your own platforms.

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