Periscope, and the business of social media

 Have you tried Periscope yet? If not, why not? I love it. It’s the hottest new platform from Twitter. You don’t need to wait for that big break on TV or film any longer. Just download the app, connect it up to your Twitter account, and tell the world what you see!

  
I almost shrugged this channel, and snapchat off. Even though I could see it was trending, it just felt like a hassle. Generally, you create a few seconds of content that disappears within a few seconds (or 24hours if on Periscope). At first I failed to see the point. Maybe there isn’t one. Maybe there doesn’t need to be one. Sometimes, I think marketers think too much about the return. If they don’t see an immediate return, they seem unwilling to make the investment. I find this goes for human resource departments too. Not all, but a lot. We’ve become so number centric that if we hire someone they must have all 10 boxes checked, and even if they achieve all 10 boxes, can we bargain them for £5,000 less than their skills are worth.

It feels like we’ve gone from being open minded about social media, and experimenting with new platforms to copying other similar competitors. Since when did that ever work? No one achieved anything by copying someone else. We should always strive to original. Growth and innovation are not just pretty words. They require boldness, risk, and personality.

Don’t get me wrong, I am all for being content savvy, and using social insights and content audits to help bring a return, but if we fail to put in the time it takes to build a reputable brand and community online (that’s longer than 5 seconds), and stop experimenting with what works and what doesn’t, then we simply cloning average at best.

#businesstalk #socialmedia #myopinion

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