Periscope, and the business of social media

 Have you tried Periscope yet? If not, why not? I love it. It’s the hottest new platform from Twitter. You don’t need to wait for that big break on TV or film any longer. Just download the app, connect it up to your Twitter account, and tell the world what you see!

  
I almost shrugged this channel, and snapchat off. Even though I could see it was trending, it just felt like a hassle. Generally, you create a few seconds of content that disappears within a few seconds (or 24hours if on Periscope). At first I failed to see the point. Maybe there isn’t one. Maybe there doesn’t need to be one. Sometimes, I think marketers think too much about the return. If they don’t see an immediate return, they seem unwilling to make the investment. I find this goes for human resource departments too. Not all, but a lot. We’ve become so number centric that if we hire someone they must have all 10 boxes checked, and even if they achieve all 10 boxes, can we bargain them for £5,000 less than their skills are worth.

It feels like we’ve gone from being open minded about social media, and experimenting with new platforms to copying other similar competitors. Since when did that ever work? No one achieved anything by copying someone else. We should always strive to original. Growth and innovation are not just pretty words. They require boldness, risk, and personality.

Don’t get me wrong, I am all for being content savvy, and using social insights and content audits to help bring a return, but if we fail to put in the time it takes to build a reputable brand and community online (that’s longer than 5 seconds), and stop experimenting with what works and what doesn’t, then we simply cloning average at best.

#businesstalk #socialmedia #myopinion

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The new age of digital: You Tube, Vlogger, and TV collaboration

I have so many new content ideas flowing through my brain right now that I thought it best to share it all with you! Yes, I know it’s been a while since I last posted much on line (other than via my own social networking channels), but I’ve been off living in the adventure of London and experiencing all it’s beautiful up’s and down’s. Anyhoo, cracking on, I wanted to bring to your attention two of the sweetest country voices I know. This Canadian duo rose to fame via through You Tube in October 2012, off the back of the youngest girl (Maisy) auditioning for a part in an American Musical drama television series. To cut a long story short, part of the plan to get these girls visa’s to work in the USA included capitalising on their musical abilities, so through posting some of their duet covers, including Robyn’s “Call Your Girlfriend” on You Tube, which went viral overnight and clocking up millions of views (not without some paid support, I would imagine) that finally got them the approval stamp they needed from US authorities that would allow them to take part in the show that is said to be  more famous for its musical talent, than the show itself. (Personally I disagree, I  love the show for both elements). Check out one of my favourite covers from them below:

The show had done really well, and even bagged commissioning for a third season off the back of marketing their musical talents, and touting the shows stars out to preform live at iconic country auditoriums like The Grand Old Oply. I think there are two take away keys from this story:

1. We can see some really budding opportunity for TV programmes to grow outside the normal square inch TV screen, without needing a large budget or even a large screening audience. Of course, this won’t work for every format of TV, but there are ways this could work across the board.

2. There really is a rise in collaboration between brands, and vloggers. Interestingly, this examples tracks back to 2012 when Michael Kors invited the musical set to FNO ‘Fashions biggest party of the year’ The pair couldn’t make it and recorded this video for them instead, which Mr Kors posted on their You Tube video titling the the video #MKFNO

Were Michael Kors trying to capitalise on the coattails of this pairs you tube stardom? Was it a genuine invite? Who knows, it was probably both; but in the world of digital today, we are noticing and talking about the rising trend of vloggers (a.k.a video bloggers) and like the marketers we are, Global brands like Nike, Ford, Kelloggs Curiously Cinnamon, and most recently British Airways have jumped on this band wagon; with many more beginning to look for ways to tap into the channels of high flying bloggers/vloggers. Do you have a large audience sitting watching you play your video game, or listen to your wild and crazy ideas? Could your blog/vlog be next?

XO

 

This is my digital insight blog to the world of brand marketing and the social web.