Periscope, and the business of social media

 Have you tried Periscope yet? If not, why not? I love it. It’s the hottest new platform from Twitter. You don’t need to wait for that big break on TV or film any longer. Just download the app, connect it up to your Twitter account, and tell the world what you see!

  
I almost shrugged this channel, and snapchat off. Even though I could see it was trending, it just felt like a hassle. Generally, you create a few seconds of content that disappears within a few seconds (or 24hours if on Periscope). At first I failed to see the point. Maybe there isn’t one. Maybe there doesn’t need to be one. Sometimes, I think marketers think too much about the return. If they don’t see an immediate return, they seem unwilling to make the investment. I find this goes for human resource departments too. Not all, but a lot. We’ve become so number centric that if we hire someone they must have all 10 boxes checked, and even if they achieve all 10 boxes, can we bargain them for £5,000 less than their skills are worth.

It feels like we’ve gone from being open minded about social media, and experimenting with new platforms to copying other similar competitors. Since when did that ever work? No one achieved anything by copying someone else. We should always strive to original. Growth and innovation are not just pretty words. They require boldness, risk, and personality.

Don’t get me wrong, I am all for being content savvy, and using social insights and content audits to help bring a return, but if we fail to put in the time it takes to build a reputable brand and community online (that’s longer than 5 seconds), and stop experimenting with what works and what doesn’t, then we simply cloning average at best.

#businesstalk #socialmedia #myopinion

What’s up with Wasabi?

I had never heard of Wasabi until I arrived in London. Being a fan of katsu curry; I’ve only ever experienced Wagamama’s version. I was excited to discover that this dish of pure delight could be packaged in a tub and taken out of a restaurant setting – ok, perhaps this mind blowing revelation is specific to me.

My first experience in Tottenham Court Road was a pleasant one. My second in Kings Cross station, equally as good. However, my third and long awaited experience in Hammersmith was severely disappointing. My original conclusion that this was a place that served good food, great service, and at a reasonable price had been distorted by the new square packaging, which boasted a lump of crunchy cabbage, and a mix of katsu chicken and chicken pieces that tasted more like chicken curry than my order of choice.

Whilst the concept of this place may be good, in my opinion, the delivery needs some work. Whatever happened to service with a smile?

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Drawing a social media conclusion.

Whilst the team obviously know how to run Twitter and engage with their community. It looks like this brand is fresh to social media, with no Facebook page and a grand total of tweets totalling 135. I don’t understand why they wouldn’t have Facebook up and running either as it’s clear they have a larger community brewing there than on Twitter. If you’re in the food industry Facebook should be your first port of call – stats have shown most facebookers like to snap and share photos of their food, with their friends, more than anything else.

You might want to consider putting those little social media icons on your website too, so that people can find you. I had to search through four different Wasabi’s Facebook to find you.

H&M oozes confidence in new store

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There is a new H&M store opening in Hammersmith next month. I’ve been walking past this place for a few month now and tonight it would seem the boards have been removed. I couldn’t help, but document the brands boldness (see pic above) in letting the world know they have arrived in this neck of the woods, with the tag line; “Your new favourite store…”

I’m not convinced pushing yourself onto consumers is the best way to go about things, but I do appreciate their confidence.

However, from a social aspect I don’t like the way you run twitter and more importantly drive customers to your web page with a telephone number, or email option.

As a community manager I notice most of our complaints on twitter came from frustrated customers who couldn’t get through on the phone. The longer they are kept waiting the more frustrating this can be, and if you are driving your social savvy consumers to a telephone number, then I’m sorry but you’re missing the point. What’s the point in having a separate customer service feed if you do nothing, but give them a number? Seems a bit wasteful to me… I do like your store though. Only question is will that be enough in a few years time?